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SAP CRM


Comprehensive customer relationship management


The SAP® Customer Relationship Management (SAP CRM) application gives you a comprehensive marketing solution to plan, manage, and execute all of your marketing activities – across multiple customer touch points. With integration into other critical SAP applications and support for end-to-end business process automation across the enterprise, SAP CRM gives your marketing team the business insight it needs to drive customer demand and continuously improve customer loyalty.


Improve customer loyalty with consistent experiences across channels and reward programs that work. Boost sales with better lead management and customer segmentation. Enhance your marketing ROI with effective use of marketing resources and increased efficiency for marketing operations. Increase marketing transparency with standardized marketing processes and collaboration tools that keep parties aligned.

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