CASE STUDY: İPRAGAZ
SAP HYBRIS MARKETING, SAP CRM, CRM INTERACTION CENTRE
Location: İstanbul HQ
Products & Services: Gas & Electricity Distribution
- Delivering a fully functional, multi-channel, rich and integrated environment with SAP CRM, SAP Hybris Marketing and CRM Interaction Center solutions.
Why SAP CRM
- To implement a fully functional, enriched, operative solution that drives revenue through account and sales management across several business roles.
Why SAP Hybris Marketing
- To implement a solution that provides a single view of customer with all available channels across all platforms.
- To analyze sentiments, unstructured and even anonymous data.
- To better understand customer behavior based on their interactions and engage them accordingly.
- To reach the right audience at right time via right channel with precise personalized content
- Fast-paced segmentation
- Multichannel and trigger-based campaigns that drive conversions and return of investment.
Why CRM Interaction Centre
- IVR Integration for Voice Channel
- To provide an open channel to customers for their sales and service requirements.
- To conduct surveys and evaluate customer satisfaction.