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CASE STUDY: İPRAGAZ
SAP HYBRIS MARKETING, SAP CRM, CRM INTERACTION CENTRE
Client: İpragaz
Location: İstanbul HQ
Industry: Utilities
Products & Services: Gas & Electricity Distribution
BUSINESS TRANSFORMATION

Objectives

  • Delivering a fully functional, multi-channel, rich and integrated environment with SAP CRM, SAP Hybris Marketing and CRM Interaction Center solutions.

Why SAP CRM

  • To implement a fully functional, enriched, operative solution that drives revenue through account and sales management across several business roles.

Why SAP Hybris Marketing

  • To implement a solution that provides a single view of customer with all available channels across all platforms.
  • To analyze sentiments, unstructured and even anonymous data.
  • To better understand customer behavior based on their interactions and engage them accordingly.
  • To reach the right audience at right time via right channel with precise personalized content
  • Fast-paced segmentation
  • Multichannel and trigger-based campaigns that drive conversions and return of investment.

Why CRM Interaction Centre

  • IVR Integration for Voice Channel
  • To provide an open channel to customers for their sales and service requirements.
  • To conduct surveys and evaluate customer satisfaction.

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