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CASE STUDY: İDO
SAP HYBRIS MARKETING, SAP HYBRIS COMMERCE, CRM INTERACTION CENTER, LOYALTY MANAGEMENT
Client: İDO 
Location: İstanbul HQ, 35 terminals & 53 vessels
Industry: Sea Transportation
Products & Services: Fast ferry, Sea Bus, Car Ferry, Terminals
BUSINESS TRANSFORMATION

Objectives

  • Delivering a seamless, omni-channel operation with e-commerce, end-to-end marketing, call center and loyalty program capabilities.

Why SAP Hybris Commerce

  • To implement a responsive, omni-channel commerce solution with full end-to-end marketing and loyalty integration that suits to IDO’s process-based needs.

Why SAP Hybris Marketing

  • To implement an end-to-end marketing solution that tracks, stores and analyses every user action, interaction and intention.
  • Hybris Marketing fulfils all Digital Marketing requirements through Marketing Planning, Segmentation, Acquisition and Insight Modules.

Why CRM Interaction Centre

  • IVR Integration for Voice Channel 
  • Social Media Integration for Facebook, Twitter and
  • Instagram for Complaints and Helpdesk functionalities 

Why Loyalty Management

  • Program Management 
  • Points and Tier management 
  • Fully Integrated with SAP Hybris Commerce via Web Services 
  • Performance Optimization of Loyalty Engine for thousands of online transactions per second 

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