CASE STUDY: İDO
SAP HYBRIS MARKETING, SAP HYBRIS COMMERCE, CRM INTERACTION CENTER, LOYALTY MANAGEMENT
Location: İstanbul HQ, 35 terminals & 53 vessels
Industry: Sea Transportation
Products & Services: Fast ferry, Sea Bus, Car Ferry, Terminals
- Delivering a seamless, omni-channel operation with e-commerce, end-to-end marketing, call center and loyalty program capabilities.
Why SAP Hybris Commerce
- To implement a responsive, omni-channel commerce solution with full end-to-end marketing and loyalty integration that suits to IDO’s process-based needs.
Why SAP Hybris Marketing
- To implement an end-to-end marketing solution that tracks, stores and analyses every user action, interaction and intention.
- Hybris Marketing fulfils all Digital Marketing requirements through Marketing Planning, Segmentation, Acquisition and Insight Modules.
Why CRM Interaction Centre
- IVR Integration for Voice Channel
- Social Media Integration for Facebook, Twitter and
- Instagram for Complaints and Helpdesk functionalities
Why Loyalty Management
- Program Management
- Points and Tier management
- Fully Integrated with SAP Hybris Commerce via Web Services
- Performance Optimization of Loyalty Engine for thousands of online transactions per second