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CASE STUDY: GASCO
SAP HYBRIS SALES, SERVICE, MARKETING CLOUD
Client: GASCO 
Location: Saudi Arabia
Industry: Energy & Gas Distribution
BUSINESS TRANSFORMATION

Objectives

  • Improving marketing practices through every channel via Call Center, E-Mail etc.
  • Increasing the level of service in order to stay on top of the competition.
  • Being one of the early adopter companies to new business environment at energy sector in Saudi Arabia.

Why SAP Hybris Sales, Service and Marketing Cloud 

  • Capability of dealing with many different current and new customers and types of receivables that comes as a result of new regulation in Saudi Arabia.
  • To implement an end-to-end marketing solution that tracks, stores and analyses every user action, interaction and intention.
  • Hybris Marketing fulfils all Digital Marketing requirements through Marketing Planning, Segmentation, Acquisition and Insight Modules.
  • Multichannel and trigger-based campaigns that drive loyalty among existing customer base and generate new potential customers.

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