CASE STUDY: GASCO
SAP HYBRIS SALES, SERVICE, MARKETING CLOUD
Location: Saudi Arabia
Industry: Energy & Gas Distribution
- Improving marketing practices through every channel via Call Center, E-Mail etc.
- Increasing the level of service in order to stay on top of the competition.
- Being one of the early adopter companies to new business environment at energy sector in Saudi Arabia.
Why SAP Hybris Sales, Service and Marketing Cloud
- Capability of dealing with many different current and new customers and types of receivables that comes as a result of new regulation in Saudi Arabia.
- To implement an end-to-end marketing solution that tracks, stores and analyses every user action, interaction and intention.
- Hybris Marketing fulfils all Digital Marketing requirements through Marketing Planning, Segmentation, Acquisition and Insight Modules.
- Multichannel and trigger-based campaigns that drive loyalty among existing customer base and generate new potential customers.