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CASE STUDY: AL-AKARIA
SAP HYBRIS MARKETING CLOUD
Client: Al-Akaria 
Location: Riyadh
Industry: Real Estate
Products & Services: Residential, rental, business park/office development
BUSINESS TRANSFORMATION

Objectives

  • Delivering a multichannel, customer-centered, interactive digital marketing solution that enables 360-degree View of Customer Insights with SAP Hybris Marketing Cloud.

Why SAP Hybris Marketing Cloud

  • To deliver the best content, to the right customer base, at the optimum time via the right channel.
  • Lightning-fast segmentation performance even with very high structured (or unstructured) data volume.
  • Multichannel and trigger-based campaigns that drive loyalty among existing customer base and generate new potential customers.

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