Pioneers the transition from CRM to omni-channel Customer Experience Suite.
LINERIS SOLUTIONS
SAP CRM and CUSTOMER EXPERIENCE
represents a portfolio of SAP Products & Solutions that serve as a platform to “Engage” with the customer effectively at the Customer’s choice of Channel, Device or Touch Point.
Today’s customers are digitally empowered and in control. They expect to engage a company or brand on their own terms, using different channels or platforms and getting contextually relevant and consistent information regardless of how they choose to interact. It is therefore more important than ever to provide a highly consistent and individualized brand experience to engage and delight your customers across every point of interaction.
SOME OF OUR ON-GOING PROJECTS
THE IMPORTANCE OF INDIVIDUALIZATION
SERVING TO AN AUDIENCE OF ONE
When you start connecting customer interactions from across web, social, mobile and other top data sources, you’re better able to decide how, when and where to engage. Likewise, when you become more agile, you can better align resources and adapt to rapid changes in your markets, targeting initiatives that focus on the needs of the individual customer.
ULTIMATE CUSTOMER INSIGHT